Luis Villa, known online as WestCOL, was born on December 23, 2002, in Medellín, Colombia.
Starting his online streaming career in his early teens, Luis has amassed a significant following, expanding his influence far beyond Colombia and becoming a prominent figure in the Latin American streaming community.
Despite his remarkable success, Luis has chosen to remain in his hometown of Medellín, staying true to his roots. While he occasionally showcases his newfound wealth, he continues to exude a down-to-earth charm that endears him to his viewers.
It’s important to note that WestCOL’s streams are primarily in Spanish. To fully enjoy his ‘Just Chatting’ sessions, some knowledge of the language is beneficial. However, for those interested in his casino streams, the entertainment value transcends language barriers, making his content enjoyable even without full comprehension of the dialogue.
WestCOL Profile
| Attribute | Details |
|---|---|
| Streamer Name | WestCOL |
| Real Name | Luis Villa |
| Avatar | WestCol kick avatar |
| Origin | Medellin, Colombia |
| Place of Residence | Medellin, Colombia |
| Date of Birth | December 23, 2002 |
| Followers | Kick: 296,979
Twitter/X: 476,500 YouTube: 520,000 Instagram: 1,700,000 TikTok: 114,000 Facebook: 291,000 Twitch: 1,400,000 |
| Favorite Casino | Stake Casino |
| Characteristics | Fun, friendly, charming, but a bit sexist |
| Highest Win | NA |
| Highest Multiplier | NA |
| Net Worth | ~ $3 million (USD) |
Luis Villa’s Rise to Fame
Luis Villa, known online as WestCOL, is a certified casino streamer whose passion and dedication have propelled him to fame. His journey started in 2015 when he was just 13 years old, logging in countless hours streaming popular games like Minecraft and Call of Duty. These early streams not only entertained his peers but also allowed him to refine his skills.
Despite his significant success, Luis remains approachable, frequently engaging with his fans both in chat and through in-person meetups. His dedication to streaming can be traced back to his challenging upbringing in a tough neighborhood in Oxfordshire. Streaming provided an escape and a path to success, allowing him to rise above his circumstances and change his life.
Luis’s content often features a variety of elements, from casual chats and playful banter to a good dose of humor. His streams frequently feature attractive players, mostly older women, which adds to their appeal. Behind his seemingly effortless persona lies a tremendous amount of hard work. Luis invests significant time and energy every day into creating and maintaining his online presence, solidifying his status as a social media influencer.
His streaming training sessions typically last between 2 to 4 hours a day, with some marathon sessions extending up to 48 hours. This dedication has paid off, with a notable highlight being an extended stream in October 2022, where he reportedly earned over $30,000 in a single day.
One of the problems he addresses is balancing the demands of streaming with personal life, ensuring he remains consistent in his content creation. Starting each day with a clear plan, Luis navigates through various challenges, continuously evolving and adapting his strategies to stay relevant and engaging.
By consistently providing entertaining content, Luis Villa has become a prominent figure in the online streaming community. His journey from a tough neighborhood to becoming a well-known social media influencer showcases his resilience and commitment to his craft. With each stream, Luis continues to captivate his audience, proving that hard work and dedication can lead to extraordinary success.
WestCOL’s Streaming Expertise
Despite being in his early 20s, Luis Villa, known as WestCOL, is regarded as a seasoned streamer. Although his training with Stake streaming began in the summer of 2023, his journey in the streaming world dates back much further.
Active on Twitch since 2017 before transitioning to Kick, Luis has meticulously honed his gaming and delivery skills. His expertise spans various genres, from GTA to crypto games, leveraging these skills to his advantage.
Luis’s journey has been marked by trial and error and long-term dedication to his craft. He has mastered the art of self-presentation, effectively winning over audiences. His genuine passion for engaging with fans often takes center stage, with gameplay sometimes playing a secondary role. This unique approach highlights his ability to connect with his audience on a personal level, making him a standout figure in the streaming community.
The Online Casino Where WestCOL Gambles
In late July 2023, Luis Villa, also known as WestCOL, began his association with Stake. Given his popularity, it’s likely that Stake reached out to him, recognizing his potential influence.
His first live stream from Stake was promoted through his Kick.com channel, marking the beginning of a fruitful partnership.
Stake Casino – Excellent Rating, $500 Bonus, Licensed by Curacao Gaming, Founded in 2017
Stake has been around since 2017 and operates under a Curacao Gaming license. The casino features software from renowned developers like Pragmatic Play, Nolimit City, Play’n GO, NetEnt, Evolution Gaming, and more.
It’s safe to assume that a mutually beneficial agreement exists between the crypto casino and the Colombian streamer. The exact details of his compensation or special bonuses remain undisclosed, but for fans of casino streaming, having a top Spanish-speaking streamer like WestCOL is a significant draw. This partnership undoubtedly enhances the appeal of both Kick and Stake casino, broadening their audience reach.
WestCOL’s Favorite Casino Games
Luis Villa, popularly known as WestCOL, has a clear preference for video slot machines, especially those with vibrant colors and exciting bonus features. He tends to favor popular Stake or Megaways Slots, well-known to most of his viewers, as they are often the big hits in the gaming community.
Identifying his absolute favorite games isn’t straightforward, as a quick glance at the ‘Slots & Casino’ section of his Kick account reveals a mix of Stake streams and other varied content. It requires a keen eye and dedicated viewing to catch him transitioning between exploring different sites and focusing on specific slots.
From our observations, here are some of the slots WestCOL frequently enjoys:
| Slot | Provider | Min. / Max. Bet | Max. Win | RTP |
| Wanted Dead or a Wild | Hacksaw Gaming | $0.20 / $1,500 | 12,500x | 96.38% |
| Sweet Bonanza | Pragmatic Play | $0.20 / $1,250 | 21,100x | 96.6% |
| Gates of Olympus | Pragmatic Play | $0.20 / $1,250 | 5,000x | 96.50% |
| The Dog House | Pragmatic Play | $0.20 / $1,000 | 6,750x | 96.51% |
| Fruit Party | Pragmatic Play | $0.20 / $1,000 | 5,000x | 96.47% |
While WestCOL occasionally explores other game formats, such as live Lightning Roulette or provably fair crypto games, his main focus remains on bonus-rich slots. This preference aligns with the common trend among online streamers, who often highlight the excitement and potential rewards of slot games in their streams.
When and Where Does WestCOL Stream?
Just Chatting, Special Events, and Slots & Casino are the main categories that Luis covers on Kick.com.
WestCOL, known for his dynamic casino streaming, primarily uses Kick.com as his platform of choice. This move came after Twitch imposed significant restrictions on casino streaming. Currently, he streams on Kick several times a week, with each session typically lasting several hours.
If you’re looking to catch his streams live, planning ahead can be a bit tricky. Unlike Twitch, Kick does not yet offer a scheduling feature. However, by closely following his activity, you’ll notice that he generally streams during midday hours, Colombian time (which translates to 5 to 7 hours behind most European time zones). This pattern can help you estimate when to tune in to catch his next broadcast.
Luis Villa on Social Media
From a young age, Luis Villa, known as WestCOL, has been well-acquainted with popular social media platforms. He made his debut on YouTube in 2015, and two years later, he started streaming on Twitch. Since then, he has built a massive brand with millions of followers and fans across various platforms.
Here’s a summary of his social media accounts and the highlights they offer:
WestCOL on Kick.com Kick.com is where WestCOL primarily streams his casino content. It’s his go-to platform after Twitch’s restrictions on casino streaming.
WestCOL Twitch Account Although he has shifted most of his streaming to Kick.com, his Twitch account remains a significant part of his early streaming journey.
WestCOL on YouTube YouTube was where it all began for WestCOL. His channel features a mix of gaming content, highlights, and more, reflecting his diverse interests.
WestCOL on X (formerly Twitter) On X, WestCOL shares updates, interacts with fans, and provides insights into his streaming schedule and personal life.
WestCOL on Instagram Instagram offers a glimpse into his personal life, behind-the-scenes moments, and highlights from his streaming sessions.
WestCOL on TikTok TikTok features short, engaging clips from his streams and other creative content, showcasing his dynamic personality and gaming skills.
WestCOL on Kick.com
WestCOL’s Kick account has quickly become the most significant platform for his online gambling content. He registered on the website around July 20, 2023, and his live streams there have rapidly gained traction.
For casino enthusiasts, following WestCOL on Kick is a must. His streams, often several hours long, showcase his gambling pursuits interspersed with his unique personal style. This includes, at times, browsing for lingerie-clad older women online, a controversial but undeniably part of his appeal. Despite being a new profile, it has amassed nearly 300,000 followers in just four months, cementing his status as one of Colombia’s most popular streamers.
Keep in mind that WestCOL streams primarily in Spanish, with minimal English. This is particularly beneficial for the Latin American audience, who are eager for a Spanish-speaking slots streaming star.
His Kick streams are highly entertaining, especially for those who enjoy his flirtatious interactions with his numerous “girlfriends.” These streams also provide a variety of content, from pure casino action to casual chats and playful banter, making them a dynamic viewing experience.
Despite the occasional shenanigans, Luis remains relatively focused during his Stake streams. However, for hardcore gambling fans, the pure casino content might feel a bit diluted due to his frequent topic switches. One of the problems he addresses is balancing entertainment with focused gambling sessions, ensuring each day offers something for all his followers. Starting each stream with a clear plan, Luis navigates through various challenges, continuously evolving and adapting his strategies to stay relevant and engaging.
Nonetheless, his engaging personality and dynamic streams make it worth tuning in. For those who enjoy a mix of gambling excitement and personal interaction, WestCOL’s Kick account provides a unique and entertaining platform that continues to grow in popularity.
WestCOL on Twitch
Back in 2017, long before the emergence of Kick.com, Luis Villa began his streaming journey on Twitch. Even then, the Colombian content creator resonated with a large audience, steadily growing his follower base to over 1.4 million.
Although he no longer streams casino content on Twitch due to the platform’s ban, it remains a great place to catch his other antics. His streams, mostly in Spanish with occasional English, include a variety of content. While his Twitch account isn’t currently active, browsing through his old videos can be enjoyable. You’ll find some entertaining ‘Stream Fighters’ episodes and ‘Just Chatting’ sessions.
The ‘About Me’ section on his Twitch profile is quite revealing, with a translated statement: “I am a millionaire boy who lives in Medellin but was also born in Medellin.” A succinct and fitting summary of Luis Villa’s journey and persona.
For fans of casino content, transitioning to his Kick account is recommended, where he continues to deliver engaging streams. His Twitch history, however, offers a nostalgic look at his early days and the evolution of his streaming expertise.
WestCOL on YouTube
Luis Villa’s YouTube channel isn’t focused on Stake streams. Instead, he uses this platform to share glimpses of his personal life with his 521,000 subscribers. Here, he showcases his zest for life and introduces his latest girlfriends to his fans.
Luis began his social media journey starting on YouTube as a 13-year-old content creator back in 2015. He continues to engage his audience by delivering the content they love. Beyond just entertainment, he uses YouTube as a source of income and a platform to document and boast about his earnings, often revealing the substantial amounts he makes in a day. While we can’t independently verify his claims, the luxurious lifestyle he displays makes his statements quite plausible.
Luis’s YouTube account also serves as a certified training ground for those interested in his lifestyle. His content covers a variety of topics, including vlogs, personal stories, and interactions with older players in the casino scene. He logs his daily activities, providing a day-to-day glimpse into his life.
Starting his journey in Oxfordshire, Luis has undergone significant change over the years. His ability to connect with a variety of audiences, despite occasional problems, has been key to his success. His content appeals to both younger and older viewers, offering something for everyone. From showcasing his earnings to sharing personal milestones, Luis’s YouTube channel remains a vibrant and engaging platform for his fans.
WestCOL on X (formerly Twitter)
Luis Villa has been an active presence on the platform formerly known as Twitter since February 2015, amassing nearly 14,000 posts and reaching 476.5K followers.
Consistent with his other platforms, his content on X is predominantly in Spanish, with occasional English phrases, appealing primarily to his extensive LATAM fan base.
On his X account website, WestCOL frequently shares announcements about his upcoming live streams, keeping his followers informed about his schedule. Additionally, each day on his account, he posts numerous pictures and personal reflections, providing fans with a deeper look into his life.
For instance, in 2023, Luis revealed via his X account that he bought his first new house and proudly showcased his newly acquired 2023 Camaro, one of five vehicles in his garage. He openly shares details of his financial success and acquisitions, reflecting his comfort in displaying his wealth.
Beyond his love for gaming and fast cars, Luis also enjoys partying, as evidenced by the photos he occasionally posts of nights out with friends. These snapshots often feature him at clubs, surrounded by friends and embracing attractive older women, highlighting his social lifestyle.
However, it doesn’t seem like Luis’s intention is to incite envy. Rather, he appears to be sharing his joy and enthusiasm for life. His infectious smile and genuine enjoyment curb any feelings of jealousy among his followers, making his X account a lively and engaging space.
Luis Villa’s account logs reflect his consistent engagement with his audience, and his background from Oxfordshire shows a remarkable change in his life trajectory. Starting from humble beginnings, Luis has become a certified social media influencer, adapting to a variety of content styles that include gaming and personal insights. Despite facing occasional problems, Luis continues to evolve and thrive each day, captivating his audience with a blend of relatable and aspirational content.
WestCOL on Instagram
Luis Villa’s Instagram channel perfectly encapsulates his image as a Colombian content creator and streamer. The vibe here is very much “dude slash bro,” featuring posts with his friends, cars, parties, and football gatherings.
Interestingly, despite his account having a massive following of 1.7 million, WestCOL his account has only made 36 posts to date. Each of these posts, however, garners thousands of likes, demonstrating the strong affection his fans have for him. Notably, while he hasn’t posted any shots from his Stake streams account, he prominently includes a link to his Kick.com account in his Instagram profile every day.
While Luis appears to share a variety of glimpses of his personal life across various platforms, it’s clear that he maintains a certain level of privacy. His Instagram offers a general look into his social circles, but doesn’t delve deeply into his personal life. Unlike some other social media stars his age, Villa keeps details about his family life and deeper persona relatively private, maintaining a bit of mystery amidst his public presence.
WestCOL on TikTok
WestCOL has been active on TikTok since February 2015, and his presence on the platform highlights his lifestyle and love for video games rather than just his slot gaming sessions. His content includes vibrant commentary, tributes to his passion for soccer, glimpses of delicious food, and appearances by his girlfriends, often showcasing their charm.
Luis regularly shares intriguing insights into his career on TikTok, where he boasts 114.2K followers and 1.3 million likes, with those numbers steadily increasing. This significant following makes him a prominent TikToker, particularly in his home country, and cements his status as one of the most influential streamers.
This level of popularity places him on par with streaming giants like XQC and Adin Ross, especially within the LATAM region, although his influence is more concentrated there compared to North America and Europe.
If you’re searching for WestCOL on TikTok, be prepared to encounter multiple accounts. The most legitimate account appears to be Westcol__official. However, from his Twitch account, he links to a TikTok page under the username westcol, an older account which seems to have been deactivated. Additionally, his Kick account links to the older TikTok page twitchwestcol, which has 445,000 followers, adding to the confusion.
Since following him doesn’t cost anything, the best advice is to subscribe to all these accounts to ensure you don’t miss any of his content.
Does Luis Use Any Special Betting Strategies?
For those who follow WestCOL closely, it’s evident that he is increasingly focusing on his Stake streams. However, it appears that he doesn’t rely on any specific betting strategies. As a slots player, luck plays the primary role, and any influence likely comes from his gut instincts rather than a structured approach.
If WestCOL does employ a strategy, it aligns with the basic advice often given by casino professionals: stick to a budget. Luis keeps his betting range relatively modest, even with his significant fame as a slots streamer. Remarkably, he sometimes bets as little as a few pennies per spin on games like Hand of Anubis, which is quite conservative for someone of his status. This approach highlights his prudent management of funds, ensuring that he plays responsibly while still engaging his audience.
Evaluating Luis Villa’s Dedication to Stake Streaming
Given that Luis Villa was already a major superstar in Colombia before transitioning to Stake streaming, it’s reasonable to question his commitment to this new venture.
Based on our expert assessment, it’s clear that he’s fully dedicated. Recognizing the lucrative potential of a partnership with Stake—a highly sought-after opportunity in the online streaming world—he’s unlikely to jeopardize this valuable collaboration.
While Luis often multitasks during his streams, which many of his viewers enjoy, hardcore casino players and fans might prefer a stronger focus on gambling content. Nevertheless, with an increasing number of casino streams, it’s evident that he’s showing a solid level of dedication to his Stake streaming efforts.
Controversies Surrounding WestCOL
One common trait among younger casino streamers, besides their enthusiasm for crypto gambling, is their tendency to court scandals and controversy. WestCOL, aka Luis Villa, is no exception.
The most significant controversy surrounding WestCOL involves accusations of homophobia. His unfiltered speech has sometimes included remarks that have offended the LGBTQ community and its allies, causing considerable tension.
This perception was intensified during the “Pixel War” on Reddit with German streamer Papaplatte. The controversy arose when WestCOL disrupted the completion of the “Socialist Fraternal Kiss” image depicting two men kissing after the fall of the Berlin Wall. Papaplatte capitalized on WestCOL’s outburst, provoking him further and leading to even more inflammatory comments from Luis about homosexuality. Among his more egregious statements, he mentioned shooting gay people 17 times to make 17 holes because he didn’t want to see gay content. Such remarks only fueled the backlash against him.
While it’s unclear if WestCOL faced any formal punishment for his statements, his sexist and controversial demeanor appears to have a dual effect. On one hand, it has sparked outrage; on the other, it might have bolstered his appeal to a certain segment of his audience. Despite the backlash, he continues to maintain a significant following.
WestCOL’s Financial Success: How Much Has Luis Villa Made?
With all his fame, the burning question is: how does it translate into cash? Specifically, how much money has WestCOL, aka Luis Villa, actually made?
Luis Villa stands as one of Colombia’s most successful streamers. He has openly stated that he has earned over $30,000 in a single stream and holds—or has held—the record for the most viewers on a single stream. Despite his tough upbringing, it’s evident that financial worries are a thing of the past for WestCOL.
Estimates suggest that his assets likely exceed $3.3 million. While Luis never specifies an exact figure, he proudly claims millionaire status. Interestingly, unlike many of his peers, the Colombian streamer doesn’t flaunt his wealth excessively. This modesty speaks volumes about his character. Despite his young age and significant social media success, he remains relatively down-to-earth, which undoubtedly adds to his widespread appeal.
Luis Villa’s Private Life
We all enjoy a bit of gossip, and it’s natural to be curious about WestCOL’s private life. However, as previously mentioned, aside from sharing his challenging upbringing in a tough neighborhood, Luis Villa keeps much of his personal life under wraps. Details about his family, including siblings, remain largely unknown.
His relationship status is equally enigmatic, despite his public presence since the age of adolescence. In the past, Luis openly dated Instagrammer Aida Victoria Merlano, who is also a politician’s daughter. However, his current romantic situation is less clear. Although he and fellow influencer Maria Isabel Villa often deny being in a relationship, their frequent appearances together on streams, complete with occasional smooching, suggest otherwise.
While WestCOL keeps many aspects of his private life discreet, these glimpses provide a fascinating look into the man behind the screen.
Is WestCOL Worth Watching?
We’ve covered a comprehensive overview of WestCOL as a streamer, influencer, and individual. Now, the decision is yours: is he worth watching?
For those in Central America, South America, or even Spain, WestCOL is an excellent choice due to his status as one of the few prominent casino streamers operating in Spanish. However, his appeal goes beyond just language. Regardless of where you’re from, WestCOL’s talent and ability to entertain players across various platforms and formats make him a standout figure.
Whether you’re a fan of casino streams or simply looking for engaging content, WestCOL offers a unique style that’s worth exploring. Check out his streams to see if his approach resonates with you, and take it from there. The decision ultimately rests in your hands.
